Lagos - Small and medium enterprises (SMEs) in
Nigeria have received a boost after a leading global online social networking
company conducted a round-table with the companies.
The initiative by Facebook is part of efforts to support
entrepreneurship in West Africa.
The sessions, also held in Ghana, focused on how Facebook
could help small businesses reach the right customers for less money and with
It follows the realisation more than 50 million small
businesses around the world actively use Facebook Pages, which are free, while
more than 2,5 million SMEs worldwide actively invest their hard-earned dollars
with Facebook every month. The number has reportedlydoubled in the past two
A growing number of them are in Africa where 54 people of
people on Facebook in Nigeria are connected to a small or medium business.
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Nunu Ntshingila, Head of Africa for Facebook, said Africa
was home to some of the world’s most vibrant and exciting small businesses, and
these enterprises are the backbone of the economy. These smaller businesses
drive economic growth and create jobs that lift people to prosperity.
“The number one reason they succeed or fail is their ability
to attract customers. As more and more people turn to smartphones and the web
to discover and connect with businesses, Facebook is the best platform for
African SMEs to promote their brands,” said Ntshingila.
Nicola Mendelsohn, EMEA Vice President at Facebook, said
technology was driving real progress.
“We are invigorated by how Ghanaian and Nigerian SMEs are
using Facebook to grow brand awareness and boost engagement with their
customers. We look forward to doing more to support entrepreneurs as they build
their businesses,” said Mendelsohn.
- CAJ News