Lagos - Keystone Bank says it is committed
to supporting female entrepreneurs through its Pink Network, a training program
aimed at growing businesses by women.
The bank said in a statement issued on Friday in Lagos that
the training, termed ‘PinkPreneur’, was it’s the first edition of sessions that
would be held regularly.
According to the statement, the training is on ways to use
social media to promote businesses and on business education.
The bank said that the training was also on the importance
of creating a sustainable business structure and educating participants on the
benefits of the flagship Pink account.
Mrs Temitayo Olutoye, the bank's Divisional Head, Product
and Marketing Support, was quoted as reiterating the bank's pledge to support
Olutoye said that the bank’s commitment was the strategic
reason for creating the Pink Network and the training sessions.
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On the benefits of the Pink Account, she said: “this account
is about financial inclusion and making it possible for women to express
“It is also a simple account that speaks to the need of
“It is about speaking to the needs of women and bringing us
together and letting us express ourselves.”
Olutoye urged the participants to take advantage of its
e-commerce platform and other benefits offered by the account to ease and
encourage female entrepreneurs.
“We also have mentors on the platform and those interested
in shopping can go to the market place. Also, those interested in life
materials can go to the resource centre.
“It is a unique platform and it is part of what the brand
“For us, it’s about passion, convenience and reliability.”
Mrs Modupe Oyekunle, a facilitator and founder, Masterpiece
Resource Development Centre, gave participants business tips on properly
setting up a business.