Lagos – The country’s most creative minds in
advertising, media and marketing will be recognised at an awards dinner
scheduled for Lagos next week.
The outstanding personnel will be honoured during the
annual Lagos Advertising and Ideas Festival (LAIF).
The festival will kick off next Wednesday with the Young
LAIFERs competition, a platform where young practitioners and budding creative
talents showcase their creativity.
This will be followed by the LAIF Awards Seminar, which
is expected to pool about 500 participants from the Marketing Communications
industry next Friday.
Chairman of the LAIF Managing Board, Ikechi Odigbo, said
the committee had done excellently well in planning this unique landmark of
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“We are celebrating a decade of consistency and integrity
and it is our delight that the creative industry is celebrated in this manner,”
A pre-award party where staff of various agencies will
congregate in a relaxed environment to celebrate a harvest of ideas will
precede the awards dinner.
Founded in 2006, LAIF is a brainchild of the Association
of Advertising Agencies of Nigeria (AAAN) formerly known as Association of
Advertising Practitioners of Nigeria (AAPN).
The association is the umbrella body that coordinates and
promotes the interest of advertising agencies in Nigeria.
LAIF was established in line with AAAN's mission to
regulate the practice of advertising among member-agencies with the aim of
improving standards and encouraging symbiotic relationships among practitioners
and other related bodies, in order to enhance the business environment and move
the industry forward.
- CAJ News