Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Nigeria tech company launches historic rewards scheme

09 December 2015, 15:05Okoro Chinedu

Lagos - In what has been lauded as the first such scheme in the world, a local ecommerce solution provider is introducing a loyalty programme to simultaneously reward hotel guests and staff using the company’s e-commerce platform.

SlimTrader, the Nigerian firm, has introduced such a scheme, tagged Mo’Rewardz Club, for its e-commerce platform, MoBiashara.

In stark contrast to traditional loyalty schemes, where customers are rewarded for their loyalty to either a hotel chain or a third party booking site, Mo’Rewardz is brand and sales channel agnostic, allowing travellers and hotels to accrue points via any first or third party sellers that use the MoBiashara online reservation system.

At present, these include Trip Advisor, HotelNowNow, Lagos Oriental Hotel, Protea Hotels and the Maison Fahrenheit Hotels.

Guests are rewarded with points for each reservation, which can be used towards future reservations, to buy mobile airtime, pay bills and can even be cashed out by the guest.

Front desk staff receive loyalty points for creating reservations on the MoBiashara for Hotels Admin area and checking in guests with the system when guests arrive on the hotel's premises.

Also Read: Adoption of e-commerce services massive in Nigeria

The Mo’Rewardz model, currently being rolled out by SlimTrader, is said to be the first of its kind globally.

It has been developed with the African hotel market in mind, which is dominated by thousands of independent hotels, guesthouses and small chains, interspersed with only a few of the large global hotel brands that are historically associated with loyalty schemes, and 37 percent of hotels on the MoBiashara platform are independent local chains.

SlimTrader’s founder and CEO, Femi Akinde, said aggregating Africa’s fragmented network of hotels under one loyalty programme was a big step for the travel market.

“The launch of this new feature signifies, for us, the maturing of Africa’s hotel and travel sector, as we work more strategically with hotels large and small to deliver choices and incentives for a new class of traveller on the continent, who expects more from their travels,” Akinde said.

Nigeria, Africa’s largest economy, has a fast-growing hotels sector with over 7 000 hotels (245 000 hotel rooms) and is worth $3 billion. 

- CAJ News


Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...