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Radio station confirms expansion to London

22 March 2016, 20:49

Lagos – Nigeria's foremost entertainment radio station, The Beat FM, has unveiled plans to open operations in London, United Kingdom.

This is seen as another pivotal step towards expanding the brand internationally.

The Radio station will be taking over the management of Bang Radio (103.6) in North London next Monday under an agreement with Megalectrics, who will continue to own the station, which has been rebranded The Beat London 103.6 FM.

The Beat FM London will be projecting African, Nigerian, British and Caribbean music.

Also read: APC launches radio station

General Manager Megalectrics, Deji Awokoya, said that the expansion of the Beat FM brand into London came about as a result of the opportunities created by the changing demographics and entertainment consumption habits of the UK.

“This was by no means a hostile takeover but a long-considered, calculated move because our aim is to globalize local talent,” he said.

“For us, this is a strategic move and the beginning of a completely new frontier in the globalization of entertainment.”

Since launching in 2008, Beat FM has grown organically and rapidly, with the addition of two new stations over the years. The station will be the fifth in Megalectrics’ radio division and its first on the brand's international platform band.





- CAJ News


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