Abuja - A political analyst said new Chairman of
the People’s Democratic Party (PDP), Senator Ali Modu Sheriff, must embrace technology
and youth if he is to revive the party’s fortunes in the next election.
Jude Ndukwe, the analyst, said to achieve PDP’s goals,
Sheriff must kick-start a real rebranding process of the party by involving
more of the youths in the party’s structures and directorates.
He must appreciate and embrace the power of the social media
in forming, shaping and reshaping public opinion while also strengthening the
use of conventional media by the party without falsehood, Ndukwe said.
“The last elections were won and lost in the media, both
social and conventional,” said Ndukwe.
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“The lies APC sold then have crumbled right before them.
PDP’s mistakes of the past must not be repeated. It is time for PDP members and
supporters to stop allowing APC dictate the process for them, they must begin
to direct the narrative.”
The appointment of Sheriff, Ndukwe said, had struck fear
into the All Progressives Congress (APC).
He said the recent confirmation of Sheriff had expectedly
elicited mixed reactions and divergent views from political actors and
“In fact, just hours after he was sworn in, there was a
plethora of rage mixed with mockery from the camp of the ruling All
Progressives Congress,” Ndukwe said.
“In conclusion, it is obvious that the APC are worried over
this development because they know that this latest Sheriff seems poised to
drive away their own sheriff from Aso Villa soon, whether as chairman or as a
- CAJ News