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Airtel promotion targets youth population

09 January 2014, 08:58 Henry Ifeanyi

Lagos - Airtel Nigeria has launched a new campaign that aims to attract the youth population to its network.

The company hopes to capture a big portion of Nigeria's 70 percent teeming youth population with the new campaign tagged 'Come Alive'.

According to the company, the new campaign effectively summarizes its brand promise of empowering Nigerians to realize their full potential and dreams, enabling youth and the “young-at-heart” communicate their families, loved ones and friends with the latest and most innovative mobile internet and digital value offerings.

Officials also said the firm was committed to exciting telecoms consumers, creating the right digital environment for them to succeed and empowering young Nigerians to express themselves, share their stories and connect with the rest of the world.

Speaking at the formal unveiling of the new campaign in Lagos, Segun Ogunsanya, Managing Director and Chief Executive Officer, Airtel Nigeria, said the company was committed to empowering young Nigerians with the latest and most innovative package and exciting digital experience.

Ogunsanya noted that Nigerian youths were highly talented, resourceful, innovative, hardworking and resilient people and that Airtel was well positioned to enable them create success stories for their life ambitions.

“We have come a long way in preparing for this moment that Nigerians can be proud of. As a youth-focused, mobile Internet network, actualizing dreams can only be more realistic with us,” he said.

Deepak Srivastava, Airtel’s Chief Operating Officer, reiterated the company’s commitment to providing innovative, exciting and pocket-friendly products and offerings that will further allow subscribers on the network achieve success in all areas of interest.

Srivastava emphasized that the company had matched its leading role as the “customer eccentric network” with a bouquet of voice and data products, services and offerings.

“The new campaign rides on the crest of Airtel’s 3.75G data network,” he said.

According to statistics, Airtel is the country’s third largest mobile network operator with a more than 20 percent market share.

– CAJ News

Tags airtel lagos

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