Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Apple iPhone 5 bigger, lacks 'wow'

13 September 2012, 09:23

San Francisco - Apple's new iPhone goes on sale on Friday with a bigger screen and 4G wireless technology, as the company seeks to safeguard its edge over rivals like Samsung Electronics and Google.

The iPhone 5 fulfilled many of the expectations laid out by gadget geeks and technology analysts ahead of its unveiling but offered few surprises to give Apple shares - already near record highs - another major kick.

"There is not a wow factor because everything you saw today is evolutionary. I do think they did enough to satisfy," said Michael Yoshikami, chief executive of wealth management company Destination Wealth Management.

Other industry analysts speculated about what else was in Apple's product pipeline ahead of the crucial year-end holiday season, especially since the company stayed mum about an oft-rumoured TV device or a smaller iPad.

The consumer electronics giant that in 2010 popularised tablet computing with the iPad has given no hints on whether it plans a smaller version to match cheaper tablets from the likes of Google or Amazon.com.


"We would really like to see the iPad Mini in the product offering for the all-important holiday quarter. They still have time," said Channing Smith, co-manager of the Capital Advisors Growth Fund. "As soon as we see that, we will have more conviction about the stock heading into the final quarter."

The latest iPhone comes as Apple faces competition beyond current key competitors Samsung and Google. Late entrant Microsoft is now trying to push its Windows Phone 8 operating system as an alternative to Apple and Android, the most-used smartphone operating system in the world.

Analysts have forecast sales of 10 million to 12 million of the new iPhones in this month alone.

Apple Chief Executive Tim Cook kicked off the event in San Francisco's Yerba Buena Centre but it was marketing chief Phil Schiller who introduced the iPhone 5 and took the audience through the new phone's features.

The iPhone 5 sports a 10cm "retina" display, can surf a high-speed 4G LTE wireless network, and is 20% lighter than the previous iPhone 4S.

It ships on 21 September in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and Britain. It will hit 100 countries by year's end in the fastest international rollout for an iPhone so far.

The stakes are high with the iPhone, Apple's marquee product, accounting for nearly half its revenue. The California company has sold more than 243 million iPhones since 2007, when the device ushered in the current applications ecosystem model.

Battery endurance

But Samsung now leads the smartphone market with a 32.6% share followed by Apple with 17%, according to market research firm IDC. Both saw shipments rise compared to a year ago, with Samsung riding its flagship Galaxy SIII phone.

Available for pre-order on Friday starting from $199 with a data plan, the iPhone 5 comes with Apple's newest "A6" processor, which executives said runs twice as fast as the previous generation. It will pack three microphones - enhancing built-in voice assistant Siri - and an 8 megapixel camera that can take panoramic views.

One popular enhancement was improved battery endurance - the iPhone 5 can support eight hours of 4G web browsing, the company said.

While Apple played catch-up on many of the new phone's features - Samsung and Google's Motorola already have larger and 4G-ready phones - analysts say the device's attraction is the way its software and hardware work in tandem.

"Where they are pushing the envelope, and where they remain the one to beat, is on the experience those features bring to the consumer," said Carolina Milanesi, Gartner Research analyst.

"While other vendors continue to focus just on the hardware - delivering the speeds and feeds and bigger batteries - Apple focuses on pulling the operating system, the hardware and what you can consume on the hardware."

Cook began the event by giving updated metrics on the company's products and then quickly gave up the stage for Schiller to introduce the iPhone 5.


The team then moved on to a new line-up of iPods, a redesigned iTunes store and ended with a surprise performance by rock band Foo Fighters. Apple executives in the front row could be seen rocking their heads to Times Like These and other hits.

For the iPhone 5, Apple has done away with the connectors used on previous devices and replaced them with a smaller and more efficient "Lightning" connector.

With the iPhone, it is shipping new "EarPods" audio phones, designed after digitally scanning hundreds of ears. Shares in Skullcandy, which specialises in stylised earphones, fell 4.5%.

Beyond hardware, Apple telegraphed many of the software changes to expect in iPhone 5 when it debuted iOS 6, its latest mobile operating system, in June.

Upgrades to the software include voice navigation for driving, a feature already available on many Android smartphones, as well as "Passbook" for storing electronic boarding passes, sports tickets and gift cards.

Siri has been improved. In an onstage demonstration, Siri was able to answer questions about the result of a recent pro football game and recite a list of movies playing around town, along with ratings.

Earlier, Cook told the audience that its apps store now has more than 700 000 on tap - the industry's largest library.

"When you look at each of these, they are incredible industry-leading innovations by themselves. But what sets them apart, and what places Apple way out in front of the competition, is how they work so well together," Cook said toward the end of the two-hour presentation.

- Reuters

Tags apple iphone

Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...