Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Apple unveils iPad Air, new mini

23 October 2013, 13:21Poornima Gupta and Edwin Chan

San Francisco - Apple on Tuesday took the wraps off a slimmer faster tablet called the iPad Air and said it will give away Macintosh operating and work software free to its users, challenging Microsoft's near-stranglehold on personal computing.

Apple announced the surprise offer, which will be available to all users of Apple MacBooks and Mac computers, at a product event on Tuesday at which it also unveiled a new line of Mac notebooks and computers. Its Mac OS and iWork software suite, which compete with Microsoft's Excel, Word and other applications, will now be offered free to all users.

"We are turning the industry on its ear, but this is not why we're doing it," Apple CEO Cook told media and technology executives at San Francisco's Yerba Buena Centre. "We want our customers to have our latest software."

Apple's iPad Air is about 20% thinner than the previous generation of tablets, starting at $499. But the new tablets would face stiff competition, with Microsoft, Nokia and Amazon.com all plugging rival devices in coming months.

Apple, which jump started the tablet computing market in 2010 with the first iPad, has already come under increasing pressure from cheaper devices ranging from Amazon's Kindle Fire to Samsung Electronics's Note.

But while Apple is ceding market share to rivals, its superior library of apps and content should safeguard its lead for years to come, analysts say. Longer term however, investors hope to see real device innovation from a company that has not unveiled a new breakthrough product in years.

Cook on Tuesday dismissed the competition as directionless. "Our competition is different: they're confused," he said. "Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?"

"We have a very clear direction and a very ambitious goal. We still believe deeply in this category and we're not slowing down on our innovation."

- Reuters


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...