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Clickatell aims for PINless airtime market leadership

20 November 2013, 08:32Okoro Chinedu

Lagos - Clickatell, the United States-based mobile communications company, said it was positioning itself to becoming the biggest PIN-less provider in the local market.   

The commendable uptake of its services, which have seen five of the top Nigerian banks opt for the company as their PIN-less airtime distributor, is buoying the South African-founded company’s prospects.   

Officials said Clickatell would continue to strengthen its position as a leading mobile enablement provider in Nigeria and be the largest PINless airtime provider by the end of the fiscal year.  

 “GT Bank, First Bank, Ecobank, Sterling Bank, and United Bank of Africa are all switching their airtime strategies to a PINless future and have harnessed Clickatell’s technology, expertise and in-depth understanding of the African landscape to tap into the revenue potential of value added services (PINless Prepaid Airtime),” added Samson Isa, Clickatell Director for West Africa.   

PINless Airtime enables real time top up of pre-paid mobile airtime at the point of sale without the need for PINs or printed vouchers.

The benefits to end-users and resellers are numerous, including reduced risks of fraud and theft as well as increased access and convenience for the end consumer and the ability to top-up any mobile number.   

Clickatell was founded in 2000 in South Africa and headquartered in Redwood City, California. It has offices in Cape Town and Johannesburg, South Africa and Lagos, Nigeria.

– CAJ News  

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