Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Facebook, Twitter 'no threat' to Mxit

14 November 2013, 13:10Duncan Alfreds

Cape Town - Facebook and Twitter do not represent much of a threat to Mxit, despite the international following of the former, Mxit insisted.

"Social media is not a zero-sum game. There can be multiple winners and ultimately we are all competing for attention and loyalty. The main way we are going to compete is to listen to our users and keep giving them what they want," Mxit chief product officer Vincent Maher told News24.

He said that the social network developed in Stellenbosch has a loyal following and the company on Tuesday announced a renewed focus on smartphones.

"Our user-base of 6.5 million in South Africa has been loyal for many years now because we keep finding new ways to make chat fun and data-light, which is what they have been asking for."

The company can't compete with the nearly billion users on Facebook, nor the 140 million on Twitter, but the company is focused on providing key experiences that it hopes will build user loyalty and engagement.


Mxit 7 has been designed for both feature phones and will also launch on the iPhone and iPad on 15 November as the company looks to capitalise on the increasing share of the smart devices in South Africa.

Support for Android and BlackBerry phones will follow within weeks and the company will roll out a dedicated platform for Windows Phone in early 2014.

Maher said that text based conversation was still the centre of the social media network, and the new platform builds on engagement with multiple chat.

"Conversation has always been at the centre of social media for young people but, as the technology evolves, it's becoming richer and more than just text.

"Our numbers show that the most engagement happens when two people or a group get involved in a conversation. In this way social media is becoming more similar to our day-to-day lives as the focus shifts back to conversations," he said.

Maher hinted that Mxit was ambitious in expanding the network to other countries where there was data price sensitivity.

"Our target market is young people in emerging markets, so it’s happening already.  We are launching in India soon and we have a strong team on the ground in Hyderabad focused on making Mxit the best chat experience in India. Mxit 7 is available in Hindi on feature phones and we will be adding more languages over time."

- Follow Duncan on Twitter

- News24


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...