Barcelona - The idea of a flexible phone was borne out of a desire to
produce a device more resilient to damage, but the process was not
"Maybe you've seen that someone has dropped his phone and there are
all these cracks in the glass. So what we've developed is a phone that's
flexible so if something happens, it's not that bad," Sabrina Eilers LG
PR manager for the Netherlands told News24 about the rationale for the G
The G Flex was released at the end of 2013 and is evidence that LG is
determined to take on its South Korean neighbour Samsung which has
become the de facto Android leader.
LG has launched multiple devices to demonstrate that the company was
every bit as good as Samsung, and at the Mobile World Congress in
Barcelona, showed off its G Pro 2's apparent photographic superiority to
a thinly disguised Galaxy S4.
LG officials were also keen to take shots at competitor devices to the G Flex.
not as breakable as flat devices. To be honest, why is a phone flat?
Because there was no other way to make a smartphone. There were lots of
barriers in the past; that's why it's flat," said Eilers.
the early days of cellphones being big blocks with little functionality
beyond making and receiving calls, she insisted that the rectangular
shape was not a natural fit for the devices.
"But if you look
back in the past - 20 years, 30 years - in the early days of the phone,
everything was round. So there must have been reason that people
intuitively made a round shape telephone."
The LG booth at the
conference was packed as people queued to have a chance to experience
the G Flex, and LG indicated that it may come to SA in April.
you see people walking around with a G Flex, everybody just stops and
stares: It's a wow product and it gives you a glimpse into the future of
flexible, portable, transparent phones," Eilers said.
revealing the exact technology behind the production of the G Flex, she
referred to the company's foray into bendable TVs and hinted that
flexibility would become a mainstay of LG's design philosophy.
it is unclear whether other companies will follow LG with flexible
technology, many manufacturers have produced phones designed to cope
with life's hazards.
Sony debuted its Xperia Z2 smartphone which is waterproof and Samsung's Galaxy S5 has water resistance.
said that the 15cm device, powered by a 2.2GHz quad core processor was a
risk to the company because it entered uncharted territory.
big challenge is there was no comparison: We couldn't see what others
were doing... we had to develop everything on our own - from scratch."
Check out this YouTube video of the device flexing:
For the latest on national news, politics, sport,
entertainment and more follow us on Twitter and like our Facebook page.