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Flexible phones 'better' at resisting damage

08 March 2014, 16:07 Duncan Alfreds

Barcelona - The idea of a flexible phone was borne out of a desire to produce a device more resilient to damage, but the process was not without challenges.

"Maybe you've seen that someone has dropped his phone and there are all these cracks in the glass. So what we've developed is a phone that's flexible so if something happens, it's not that bad," Sabrina Eilers LG PR manager for the Netherlands told News24 about the rationale for the G Flex

The G Flex was released at the end of 2013 and is evidence that LG is determined to take on its South Korean neighbour Samsung which has become the de facto Android leader.

LG has launched multiple devices to demonstrate that the company was every bit as good as Samsung, and at the Mobile World Congress in Barcelona, showed off its G Pro 2's apparent photographic superiority to a thinly disguised Galaxy S4.
LG officials were also keen to take shots at competitor devices to the G Flex.

Natural fit

"It's not as breakable as flat devices. To be honest, why is a phone flat? Because there was no other way to make a smartphone. There were lots of barriers in the past; that's why it's flat," said Eilers.

Despite the early days of cellphones being big blocks with little functionality beyond making and receiving calls, she insisted that the rectangular shape was not a natural fit for the devices.

"But if you look back in the past - 20 years, 30 years - in the early days of the phone, everything was round. So there must have been reason that people intuitively made a round shape telephone."

The LG booth at the conference was packed as people queued to have a chance to experience the G Flex, and LG indicated that it may come to SA in April.

"If you see people walking around with a G Flex, everybody just stops and stares: It's a wow product and it gives you a glimpse into the future of flexible, portable, transparent phones," Eilers said.

While not revealing the exact technology behind the production of the G Flex, she referred to the company's foray into bendable TVs and hinted that flexibility would become a mainstay of LG's design philosophy.

While it is unclear whether other companies will follow LG with flexible technology, many manufacturers have produced phones designed to cope with life's hazards.

Uncharted territory

Sony debuted its Xperia Z2 smartphone which is waterproof and Samsung's Galaxy S5 has water resistance.

Eilers said that the 15cm device, powered by a 2.2GHz quad core processor was a risk to the company because it entered uncharted territory.

"The big challenge is there was no comparison: We couldn't see what others were doing... we had to develop everything on our own - from scratch."

Check out this YouTube video of the device flexing:

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