San Francisco - Google started the roll-out of its redesigned home page Thursday in a move designed to standardise the way users interact with its services across smartphones, tablets and PCs.
The revamp of the most popular page on the internet reduces the number of options users will see directly and requires them to click on a Google Plus tab, or an Apps tab to access many of the company's services.
The famous search box remains largely unchanged but Google did tweak the colours and shading of its logo.
According to a blog posting by Google manager Eddie Kessler, the redesigned page will be rolled out to all Google users around the world in the next few weeks.
"Getting around Google should be seamless, and once you're inside an app, you don't want any distractions," Kessler said. "So we're introducing an updated Google bar that streamlines your experience across products and devices."