Cape Town – IBM unveiled a suite of new software and services that
enables global organisations to build a comprehensive mobile computing
The software includes securing and managing devices, to creating mobile applications and analysing data.
These new offerings are part of a move by IBM to capitalise on the growing market opportunity for mobile.
organisations increasingly view mobile computing as the next platform
to conduct business, the market is evolving beyond just the device.
leaders including the chief information officers, and increasingly
chief marketing officers of global organisations such as airlines,
retailers, governments and healthcare providers are among the businesses
turning to IBM to ensure mobile services and solutions are readily
available to constituents and in full compliance with IT strategies.
need solutions that can be applied across any mobile environment and
device, whether a laptop, smartphone or tablet, and can provide an
underlying IT infrastructure that is always available, secure,
effectively manages data, and integrates both front and back-end
According to latest reports, more than 10 billion mobile
devices are expected to be in the hands of consumers, doctors, sales
leaders and the like by 2020. Already, 90% of mobile users keep their
device within arm's reach at all times, and complete many kinds of
transactions across these smart devices.
By the end of 2011, there were 1.2 billion mobile web users worldwide, equivalent to 17% of the world's total population.
is fundamentally changing the way we think, work, and act. But the
speed at which this shift is occurring is forcing organisations to
react, instead of proactively plan for this transformation," said Phil
Buckellew, vice president, IBM Mobile Enterprise.
evolving that approach. Just as IBM helped organisations capitalise on
the internet more than 20 years ago, we are also doing the same for
mobile computing. We will continue to partner with clients and help them
get ahead of this trend by enabling them to become mobile enterprises."
has shifted from a simple device for keeping in touch, to getting
things done. We don't think twice about making purchases, getting
directions, finding menus, monitor our health or conduct banking
transactions, all via our smartphone, at anytime, and anywhere.
the opportunities presented by mobile are significant, there are a
number of challenges facing clients when adopting mobile computing.
includes the management and security of devices and their underlying
infrastructures, ensuring a quality mobile application experience for
users across operating systems, new devices entering the market almost
monthly, integrating data with the cloud, and analysing insights
captured in real-time.
From consulting services to software
solutions and industry expertise, organic R&D to key acquisitions,
IBM offers clients a variety of offerings to quickly adopt mobile
technologies throughout the organisation.