Abuja - The Institute for Government Research and Leadership Technology (IGRLT) has adjudged leading phone manufacturer Nokia as the most innovative phone brand in the country.
The institute explained that it carried out a research using parameters such as product quality, value creation, track record and efficacy, product availability, affordability, acceptability and reliability; conformity with global quality for a good smart mobile phone brand, compliance with government regulatory laws and guidelines to reach its decision.
Ambassador Moses Essien, Country Director, IGRLT said that Nokia outperformed its competitors on all indexes.
The accolade was bestowed at the institute 2013 African Product Forum held in Lagos.
Receiving the award, Nick Imudia, the managing director of Nokia West and Central Africa, said that winning the award showed Nokia was fulfilling its vision.
“It is an honor receiving such award. We are happy to know that our customers appreciate our products and acknowledge the value that it brings to them. It has been an interesting year, winning awards, which show that we are living up to our promise of providing our customers with innovative mobile products that connect them to what matters most. We thank Nigerians for their patronage of the Nokia brand,” he said.
Earlier in 2013, Nokia received two awards namely the Coolest Phone Brand Award at the maiden edition of The Business Day Generation Next Survey Awards and Mobile Phone Brand of the Year Award at the 2013 Marketing World Awards.
While it appears the most popular phone locally, Nokia plays second fiddle to devices that run Google’s Android operating system internationally.
– CAJ News