Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Kindle tests Brazil's retail jungle

08 February 2014, 07:57

Sao Paulo - Amazon  started selling its Kindle online in Brazil on Friday, expanding from e-books into retail for the first time in Latin America's biggest and most challenging e-commerce market.

By shipping its e-reader devices across this immense country, Amazon will now get a taste of Brazil's notorious logistics problems, widely seen as a deterrent for a full-fledged retail operation like the one it has in the US.

The world's largest online retailer launched an internet bookstore in Brazil in 2012, a low-risk landing on this $11bn emerging e-commerce market. Up to now, the Kindle was being sold at bookshops, appliance stores and even kiosks in shopping malls.


Historically Brazilians have not been big readers and many households have just a tiny number of books, but the country has a population of 200 million and a growing middle class.

According to industry figures, Brazilians bought 435 million books in 2012 worth about $2bn. 

The country has relatively low internet penetration and has become a promising new frontier for internet giants such as Facebook, Twitter and Amazon.

Market research company eBit estimates Brazilians spent about $11.7bn online last year, 25% more than in 2012.

- Reuters


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...