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Local apps a replica of foreign solutions - experts

11 November 2013, 06:30Henry Ifeanyi

Lagos – Local application developers have been urged to be innovative and not replicate foreign-developed apps.

Speakers at the just-ended Nigeria App Summit raised concerned at the level of creativity locally arguing some local app developers were copying innovations.

In his speech, Chief Executive Officer of Beyondbranches Ltd, Simon Aderinlola, said that app creators should concentrate on creating apps that are locally-relevant and tackle local problems.

“App stores are crowded, so do not copy same app and expect a different result. Businesses are still asking for solutions. There are opportunities in self-service apps to check and pay bills, check and monitor outage status, mobile loyalty programs, managing points, redeeming vouchers and making payments.

"You (app developers) can also identify the ‘missing’ services in the menu offerings of the already launched apps or services in your country,” he added at the summit that was held in Lagos.

Another speaker, Mayowa Owolabi, noted that to add value, it was important that app creators looked at apps beyond mere internet related services.

“It sounds simple, but just like every other product; it needs to be based on a good idea. It is always going to be necessary to think of an app as a separate product rather than a copy of your website. Come up with a simple idea that would reflect your business and its core values. In such a competitive market, you need to think of something new and different to grab the attention of the audience,” he said.

The Nigeria App Summit was designed primarily with the sole aim of driving the African app ecosystem. The summit aimed to challenge and educate attendees, providing essential insights on the latest technological developments, market opportunities, next-generation services and devices which are shaping the ever changing mobile communications landscape.

  – CAJ News


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