Lagos - MTN Nigeria, the country's leading mobile network operator, is encouraging the development of new local applications that are relevant to the country.
To enhance such objectives, it has introduced the MTN App Developer Challenge, which will reward innovative developers.
Speaking on the app challenge initiative in Lagos, Larry Annetts, Chief Marketing Officer of MTN Nigeria, said it was a demonstration of the company's commitment to deliver a bold new digital world to its various stakeholders.
"This initiative represents a tangible and credible platform to make our brand promise a reality as well as promote the growth and use of locally relevant content, which would help develop the Nigerian ecosystem via partnerships that are beneficial to the ecosystem at large,” Annetts added.
He said mobile applications had become an essential feature for most mobile users, adding that a growing number of Nigerians now relied on their mobile phones as the preferred choice to stay in touch and abreast with developments in society.
"This has made local Nigerian mobile content more relevant and important than ever before," said Annetts.
Categories for entries in the MTN App Developer Challenge include Entertainment and Lifestyle, Productivity, Games, Education, Health and a Special Category for student entries.
The Overall Winner will receive a Hyundai IX35 car and N1 million ($US6 000) in addition to a Samsung Galaxy S4 smartphone as well as six months promotion on the MTN NextApps store.
Six Winners that will emerge from each category will receive N1 million, a Samsung Galaxy S4 and six months promotion on the MTN NextApps store.
There are 1 330 Apps on the app store currently.
- CAJ News