Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Microsoft strategy to buy Nokia will pay off, says analyst

04 September 2013, 07:14Duncan Alfreds

Cape Town - The buyout of Nokia's mobile device business by Microsoft has changed the mobile device market and could boost the US firm's footprint in the smartphone market, an analyst has said.

"Microsoft's biggest challenge was that it did not have any real depth or expertise in supply chain management and distribution. Acquiring Nokia's mobile phone business changes this and gives them access to Nokia's mobile network operators' relationships across the globe," said Steven Ambrose, Strategy Worx CEO.

Microsoft announced that it had bought Nokia's cellphone business for $5m and it will spend an additional $2.18bn to licence the Finnish-based company's patent portfolio.

Nokia's Stephen Elop has been removed as CEO, and now serves as executive vice-president of devices and services, while board chair Risto Siilasmaa serves as interim CEO.

"For Nokia, this is an important moment of reinvention, and from a position of financial strength, we can build our next chapter," said Siilasmaa.

Market share

Nokia has been under pressure with the mass adoption of smartphones that have seen the once dominant manufacturer struggle to keep pace with competitors.

Ambrose said that the Microsoft will join Apple and Google as a "big three" mobile giants, and make it harder for smaller firms like HTC and BlackBerry to survive.

Strategy Worx predicts Microsoft will come to take at least 25% of global market share within three years as they ramp up their mobile business on the foundation acquired from Nokia.

A recent Gartner survey found that Microsoft's Windows Phone operating system had overtaken BlackBerry for third place in the mobile device ecosystem.

Gartner announced that smartphones powered by the Windows Phone OS had captured 3.3% of the market, up from 2.6% over the same three months in 2012.

BlackBerry's global share fell to 2.7% from 5.2% over the same period.

- Follow Duncan on Twitter

- News24


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...