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New iPhone expected at launch event

04 September 2013, 08:58

San Francisco - Apple sent out a colourful invitation on Tuesday to a 10 September launch event, at which it is widely expected to announce a new version of its iPhone.

The invitation, which featured a palette of brightly coloured dots above the tag line "this should brighten everyone's day", followed numerous media reports that the company would be introducing a line of low-cost iPhones in a variety of playful colours, while the company's premium models would feature a gold-coloured phone in addition to the usual black and white offerings.

Apple is facing ever-more intense competition from Samsung and a variety of manufacturers who rely on Google's Android operating system, with a number of companies now offering models that handily beat the iPhone in terms of specifications, screen size and features.

The company last week launched a trade-in program for older models which will allow owners to take their used iPhones into stores and receive up to 280 dollars towards the cost of a new model.


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