Cape Town - The demand for the Google Nexus tablet has seen manufacturer Asus jump higher, according to data from the International Data Corporation (IDC).
The IDC report shows that Asus has moved into third place among tablet vendors after shipping 2.7 million units of the tablet in the first three months of 2013.
"We have seen a major shift toward the use of more mobile devices, particularly on the African continent as more organisations relook their strategies around bring your own device and as the transition towards a mobile workforce continue. The IDC results further support that this is the case," said Jeff Kuo country manager at Asus South Africa.
Data from Gartner showed that Apple's share of the tablet market fell to 55.8% at the end of 2012, from 83.7% in 2010.
The iPad dominated tablet sales after it was released in 2010.
Since then though, competitors have been racing to reign in the lead the device has built up and the latest research suggests Apple's share of tablet sales will decline to 46.2% by 2017.
Gartner predicts that Android-based tablets will capture 44.7% of the market by 2017, while the Windows OS will make up the difference at 8.9%.
The Nexus 7 tablet sells for just under R3 000 in SA, putting it at a lower price point than the larger iPad 2 (Apple's "budget" version still on sale), but more expensive than cheaper tablets like the Protab 27, at R999.
Price is expected to be a significant driver in the adoption of tablet sales, but PC sales are currently taking strain as consumers opt for the convenience of the former.