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Nigerians prefer social media over email

16 April 2013, 10:21

Lagos - More Nigerians now use social media than email, a recent study conducted by one of Nigeria's largest mobile social network, Eskimi, has revealed.

According to Eskimi, the study was initiated to understand the usage of e-mail as communication tool in Nigeria and West Africa in general.

Main finding from the survey showed that only 46 per cent of the users use e-mail as daily form of communication.

According to the research 30 per cent of users have e-mail solely to enable them to register on sites; and 12 per cent of users use e-mails for business reasons, while 57 per cent use it to communicate to friends.

Social media sites were chosen as the most popular channel of communication, 41% of respondents mentioned it is more important that e-mail.

About 38 per cent use SMS and Chat Messengers as their main form of communication.

"We do data collection campaigns for some of our clients and it was important for us to understand the real value of e-mail.

"We felt that in Nigeria and West Africa, e-mail was less used as an active channel for communication, but the results we got were surprising anyway,"  Vytas Paukstys, Eskimi chief executive officer, said.

- CAJ News


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