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Panasonic introduces Nollywood TV app

26 November 2013, 13:56

Abuja - The technology giant Panasonic has unveiled the world’s first Nigerian movie Smart TV application.

The company said the iROKOtv app was part of efforts aimed at serving its customers with the products that are not only locally fit but tailor-made to suit every requirement

The new iROKOtv App is designed to provide Panasonic Smart VIERA TV users with a catalogue of more than 5 000 Nollywood movies.

 iROKOtv has been dubbed as the 'Netflix of Africa' as it is one of the first VOD platforms for the continent.

Commenting on the association with Panasonic, Adi Nduka-Agwu, the head of business development for iROKOtv, said: “We are very happy to have collaborated with one of the world's leading electronics manufacturers and this exclusive partnership between Panasonic and iROKOtv symbolises a new era for Nollywood movie distribution.

We have the most comprehensive Nollywood movie catalogue on the planet and it is only right that we house our movies on the best distribution platforms, hence our decision to work with market leader, Panasonic, to develop and launch the world's first Nollywood Smart TV App.”

The iROKOtv app operates a “freemium” model; 95 percent of the site is free to watch. However, there is also an option for subscription service called iROKOtv PLUS where valued at $5 a month.

Users are the first to access new Nollywood movies and the iROKOtv app releases 3 new movies every single week.

iROKOtv app has approximately 1 million unique users visiting the site every month from 178 countries around the world.

– CAJ News


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