Cape Town - Content consumption is increasingly showing a shift to online platforms as more users choose online destinations as their primary source of information.
On Tuesday, Russia Today announced that it had become the first news provider to pass one billion views on YouTube.
The company's channel, RT.com, reaches 530 million viewers and it broadcast some its "highlights" on YouTube to demonstrate the popularity of the channel.
Some include footage of the meteor that exploded over the southern Ural region in February that caused about 1 200 injuries.
RT also highlighted its reporters like Sara Firth who was caught up in austerity protests in Greece and was exposed to teargas.
YouTube has emerged as a unique web destination for video content and many pop stars have reached global status by starting out on the video sharing site owned by Google.
The site has some governments nervous as they accuse the site of being a vehicle to incite populations to protest policies and YouTube access is regularly censored in countries where the content is deemed to be insulting to leaders and political parties.
Iran in 2012 launched its Mehr ("affection" in Farsi) website to compete with YouTube.
It is expected that as more consumers go online, sites such YouTube will see an uptick in the number of users and content being uploaded to the platform.
"One billion clicks is just the beginning," said Firth about the milestone.