Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Roku takes on Google with streaming stick

06 March 2014, 12:37

San Francisco - Roku is getting into an internet video-streaming stick fight with Google's Chromecast.

Like the similarly shaped Chromecast, Roku's thumb-sized device plugs into a TV's HDMI port and feeds internet video through a Wi-Fi connection.

The Roku device, announced on Tuesday, sells for $50 compared with $35 for the Chromecast. The low price and Google brand cachet have made Chromecast popular since its release last year.

Google hasn't divulged Chromecast sales, but the stick ranks as the second-most popular electronics item on Amazon.com. Only Amazon's own Kindle Paperwhite e-reader outsells the Chromecast in the website's electronic section.

Some of the Chromecast's sales may have come at the expense of Roku's line-up of set-top boxes for showing internet video. The latest box, the Roku 3, sells for $99 and ranks fifth in Amazon.com's electronics sales.


Overall, Roku says it has sold more than eight million video-streaming devices since its first box hit the market nearly six years ago. The privately held company, which is based in Saratoga, California, doesn't disclose its financial results.

Roku has been selling another video-streaming stick since 2012, but that device only works on TVs with mobile high-definition, or MHL. TVs with an MHL port are still a specialty item. Virtually all TVs sold during the past few years have an HDMI outlet, widening the appeal of the new streaming stick.

Although Roku's HDMI stock costs more than the Chromecast, the company is counting on its broader selection of apps to give it an edge with consumers.

Roku has more than 1 200 apps, or "channels", that stream video, such as Netflix, HBO Go and Hulu Plus, as well as apps from Major League Baseball and the NBA. It also has music and photo services. The Chromecast lists 14 apps on its site, including Netflix, HBO Go and Hulu Plus.

Amazon.com and several other sites are accepting pre-orders for Roku's new stick for delivery in April. The device also will start showing up in stores then too.

- AP


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...