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Samsung Africa Tour set for Lagos

23 October 2013, 08:34Henry Ifeanyi

Abuja - Leading smartphone maker, Samsung, will next month hold its Smart Africa exhibition in an event that will see the firm offering local customers the opportunity to explore its latest technologies.

The company said the exhibition scheduled for November 2 at Teslim Balogun Stadium in Surulere, Lagos was part of its commitment to reward and inspire consumers in communities where it operated.

Addressing media in Lagos on the exhibition, Brovo Kim, Managing Director, Samsung Electronics West Africa, said that the initiative presented a platform for the company to share its products, philosophy and processes with consumers and stakeholders.

He said the event would also be used to  provide consumers with first-hand exposure to the latest innovation in all of its product categories, including audio-visual and home appliances, mobile phones, digital cameras and IT solutions that are Built for Africa and promotes a smarter way of living.

“During our more than ten years of doing business in Nigeria, we have seen the country’s rapid evolution to a technology-savvy market that is heavily reliant on same to drive everyday life. We are happy that Nigerians have given us the opportunity to play a major role in this evolution. Today, the Samsung brand has a huge percentage of the consumer electronics and digital media market in Nigeria and indeed the whole of Africa. This is a testament to our understanding of the unique needs of the African market and Africa as a whole. We are very proud to open up our brand to consumer engagement and to support our communities with the Samsung Smart Africa Tour. This is our way of showing our appreciation to our loyal customers,” said Kim.

In addition to providing consumers with the opportunity to interact with Samsung’s products, the exhibition to mark Samsung’s Smart Africa Tour in Nigeria will also feature hourly lucky dips with prizes from Samsung’s range of premium products, karaoke competitions as well as entertainment for children.

Registration for participation at the exhibition has already commenced on Samsung’s web and social media sites.

Samsung’s Smart Africa Tour leverages on three key strengths - new technology, innovative products and creative solutions- which, according to Kim, will enable the company to engage Nigerians with the Samsung brand story and also give back to society through its corporate social responsibility activities.

– CAJ News

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