Cape Town - Samsung has launched its much-anticipated Galaxy S4 in New
York on Thursday, but some have cautioned that the South Korean
manufacturer may face challenges.
"The Galaxy S4 is not a
revolutionary product, but nor does Samsung need it to be," said analyst
Ben Wood of CCS Insight, who reckons other phone companies should worry
more about the "looming promotional onslaught" reported C|Net.
S4 sports a thinner profile and a slightly bigger screen than the SIII.
Samsung has been cruising at the top of the Android market, as the
company chases down Apple as the top smartphone manufacturer in the key
market of the US.
Analyst Ian Fogg of IHS argued that the S4 will
extend Samsung's lead as the biggest phone manufacturer in the world,
but cautioned that the bigger market share may place Samsung in
competition with Google which builds the Android operating system.
own app store, wallet, video, music and games hubs increasingly place
Samsung in competition with Google's own services," said Fogg.
has been working hard to ensure that the S4 stands out in an
increasingly crowded Android market and the device has some unique
feature such as the ability to interact with the phone by hovering the
Also, several of the S4 devices can link together to play
the same content and the picture in picture feature may attract some
users to the brand.
Jan Dawson of Ovum said that the device will
sell well, but that as the South Korean company grows its market share,
it faced the challenge of how to continue to improve in a competitive
"And secondly, how to set Samsung's devices apart from
other devices that share the Android operating system. As rivals such as
HTC and Sony up the specs of their devices and provide ever better
hardware, it becomes more and more important for Samsung to
differentiate on software and services," said Dawson.
Dawson said that the new features introduced on the S4 are "gimmicks".
improvements to eye tracking, the addition of S Translator, the hover
feature and so on are good steps in this direction, but they are
gimmicks rather than game changers. At this point, Samsung appears to be
trying to kill the competition with sheer volume of new features. But
based on past experience most people will never even find them."