Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Samsung 'faces challenges' with S4

16 March 2013, 13:54

Cape Town - Samsung has launched its much-anticipated Galaxy S4 in New York on Thursday, but some have cautioned that the South Korean manufacturer may face challenges.

"The Galaxy S4 is not a revolutionary product, but nor does Samsung need it to be," said analyst Ben Wood of CCS Insight, who reckons other phone companies should worry more about the "looming promotional onslaught" reported C|Net.

The S4 sports a thinner profile and a slightly bigger screen than the SIII. Samsung has been cruising at the top of the Android market, as the company chases down Apple as the top smartphone manufacturer in the key market of the US.

Analyst Ian Fogg of IHS argued that the S4 will extend Samsung's lead as the biggest phone manufacturer in the world, but cautioned that the bigger market share may place Samsung in competition with Google which builds the Android operating system.

"Samsung's own app store, wallet, video, music and games hubs increasingly place Samsung in competition with Google's own services," said Fogg.

Competitive market

Samsung has been working hard to ensure that the S4 stands out in an increasingly crowded Android market and the device has some unique feature such as the ability to interact with the phone by hovering the finger.

Also, several of the S4 devices can link together to play the same content and the picture in picture feature may attract some users to the brand.

Jan Dawson of Ovum said that the device will sell well, but that as the South Korean company grows its market share, it faced the challenge of how to continue to improve in a competitive market.

"And secondly, how to set Samsung's devices apart from other devices that share the Android operating system. As rivals such as HTC and Sony up the specs of their devices and provide ever better hardware, it becomes more and more important for Samsung to differentiate on software and services," said Dawson.

Dawson said that the new features introduced on the S4 are "gimmicks".

"The improvements to eye tracking, the addition of S Translator, the hover feature and so on are good steps in this direction, but they are gimmicks rather than game changers. At this point, Samsung appears to be trying to kill the competition with sheer volume of new features. But based on past experience most people will never even find them."

- News24


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...