San Francisco - Google Glass, a spectacle-like computing device drawing lots of attention, can serve as an automated tour guide with the help of a new application from a little-known start-up hatched within the internet's most powerful company.
The app, called Field Trip, was released on Wednesday by Google-owned Niantic Labs for the 10 000 people currently testing an early model of Glass known as the Explorer edition. It becomes just the ninth app to be approved by Google for use on Glass during an experimental phase. The device's mass market release is expected early in 2014.
Other Glass apps, or "Glassware", are from The New York Times, Facebook, Twitter, Path, Evernote, CNN, Tumblr and Elle magazine. Google is working with developers to add even more apps to the line-up.
Once given permission, Field Trip tracks a user's whereabouts so it can automatically deliver alerts and informational snapshots about nearby historical landmarks, tourist attractions, restaurants and other local merchants in neighbourhoods all over the world. The descriptions of locations flagged by Field Trip are pulled from more than 130 online sources.
A version of Field Trip built for smartphones already has won a following. Field Trip apps for the iPhone and Android-powered phones have been installed on more than 500 000 devices since their release nearly a year ago.
Field Trip creator Niantic Labs is a Google division set up to operate as an independent start-up. It is staffed by a few dozen people within a sprawling company that generates more than $50bn in annual revenue.
Google CEO Larry Page approved the unorthodox arrangement as a way to retain John Hanke, who had been overseeing the team responsible for the company's widely used mapping products.
Much of the mapping technology came from Google's 2004 acquisition of Keyhole, a start-up run by Hanke. As Google grew larger, Hanke became eager to return to his entrepreneurial roots and was planning to strike out on his own again in late 2010 until Page convinced him that he should build his next project within Google.
Having already made it easier for people to get to where they want to go with Google Maps, Hanke was interested in coming up with ways to educate people about their destinations.
"I had this anxiety knowing that there was a lot of useful information on the web about local sights that wasn't showing up on maps," Hanke, 46, said.
The quest to dig up more pearls of knowledge inspired Hanke to christen his start-up Niantic, which refers to a whaling vessel that came to San Francisco during the Gold Rush of 1849, only to be abandoned.
The ship was briefly converted into a hotel that later burned down. The remains of the original ship were later found buried near a current San Francisco landmark, the Transamerica Pyramid.
The Niantic name is meant to serve as a reminder that "there is lot of cool stuff beneath the surface of things", Hanke said.