Cape Town -Instant messaging application WeChat is making moves
to establish itself as an alternate destination with a range of
features and launches designed to attract users in new markets.
While massively popular in China with over 300 million users, WeChat is on a mission to expand to countries like South Africa.
company on Thursday announced that it launched a "WeChat for Mac"
application. This allows Apple computer owners to communicate via the
It is available in English and Chinese and available for Mac OS X 10.7 (Lion) and above operating systems.
also announced an expansion of its games portal. The WeChat Game Centre
has been launched in SA and includes a number of games where players
can compete against family and friends.
gaming has taken off largely because of the ease of game play and the
fact that games are generally played in short bursts of time rather than
involved sequences such as consoles.
WeChat has followed this trend with its first crop of mobile games.
The company launched Craz3 Match , 2 Days Match and GunZ Dash
to its online platform and the expectation is that these features will
play a role in converting users to the Tencent-owned firm.
is free to download but the company earns revenue from virtual products
that it sells in games and stickers that people send to friends.
Facebook's purchase of instant messenger WhatsApp for $19bn has focused many on the revenue generated by these platforms.
to Nomura International based in Hong Kong, WeChat users are worth
about $7 each in terms of revenue to the company, compared to WhatsApp
users which contribute around $1.
In 2014, WeChat is expected to generate $1.1bn, and the company is valued at $30bn.
News24 is part of 24.com, a subsidiary of Media24, which is in the Naspers stable. WeChat SA is a subsidiary of Naspers.
For the latest on national news, politics, sport, entertainment and more follow us on Twitter and like our Facebook page.