San Francisco– Pizza Hut and Xbox 360 have launched a partnership in the US that will allow gamers to simply press the pause button and order dinner straight from their gaming console.
It’s a smart marketing campaign that caters to the behavioural patterns of young predominantly male gamers hardly known for tucking into green salads or munching on carrot sticks while shooting, slaying and bludgeoning their virtual enemies.
To minimise both the hassle of picking up a phone and placing their order and the momentum of marathon gaming sessions, Xbox Live users will now be able to place an order using their game controllers, voice commands or Xbox Kinect hand motions, reports USA Today.
Users must first download the app and link their Xbox Live account with their Pizza Hut account before they can choose their nearest location.
The new feature is also being described as a potentially significant development in the gaming industry, blurring the lines where the virtual universe intersects with the real world, points out Pizza Hut’s chief marketing officer to the newspaper.
From now until 6 May, those who order via the app will also receive a 15% discount on their order.
Meanwhile, Domino’s – which has also collaborated with Xbox 360 in the past – and Papa John’s in the US also allow customers to place orders with downloadable apps.
But no, you don’t get achievements for successfully ordering pizza.