Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Apple opens up Siri, other systems to woo developers

14 June 2016, 13:34

San Francisco - Apple said on Monday it was opening up its Siri digital assistant to outside applications, stepping up its artificial intelligence efforts to compete against rival services from Amazon, Google and Microsoft.

The new feature will enable iPhone users to connect with non-Apple services to send messages, make payments and search photos.

"Now you'll be able to tell Siri 'send a WeChat,'" said Apple vice president Craig Federighi, referring to the Chinese messaging application.

Federighi said Siri will also work with apps such as Slack, WhatsApp, Uber and Lyft.

The announcement at the kickoff of Apple's annual developer conference in San Francisco marks a new approach for Apple, which has largely kept its leading services self-contained on the iOS mobile operating system.

The new feature will debut on the iOS10 operating system expected later this year.

Also opening to outside developers will be the Apple Maps application, which had a rocky debut marked by glitches in 2012, and the iMessage platform.

This will mean that iPhone users navigating with Apple Maps can, for example, make a restaurant reservation using a third-party service such as Open Table, said Apple vice president Eddy Cue.

By opening up its messaging platform, Apple will also developers to create anything from silly "stickers" to payment programs within iMessage, ramping up competition against Facebook Messenger.

Apple's AI push

The announcements come with Apple aiming to move deeper into services amid slowing sales of its profit-leading iPhone, and a weak tablet market that has hurt sales of its iPad.

Apple also announced it was bringing Siri to its Mac computer system, allowing users of the PCs to search their machines or the Internet with voice commands.

The moves expand the footprint for Siri, which is facing increased competition from Microsoft's Cortana, Amazon's Alexa and Google Now, which also use artificial intelligence.

"In some ways, the star of the show wasn't a particular product but Apple's refutation of accusations that it can't compete with Google and Facebook in artificial intelligence and deep learning," said Jan Dawson of Jackdaw Research in a blog post.

"Apple has been accused of being behind in this area, and also of being handicapped by its privacy stance, but its on-stage demos today showed that it's capable of competing effectively regardless."

Dawson said the changes to Siri "should make it substantially more useful and effective as an assistant, and keep it competitive with alternatives from Google, Amazon and others."

Patrick Moorhead of Moor Insights & Strategy agreed that Apple appears to flexing its deep learning muscles.

"Opening up Siri will make an enormous effect on the experience," Moorhead said.

"I don't see anything Google can do that Apple cannot, and they're doing it with the highest levels of privacy, which is unique. It's apparent Apple has been working on this for a long time and in many ways, appears ahead of where Google is with their developers on an intelligent agent."

Separately, Apple said it was expanding its Apple Pay system to the web, allowing merchants to handle transactions which can be authenticated on a user's iPhone or Apple Watch.

Federighi said Apple Pay would be expanded "in the coming months" to more markets including France, Hong Kong and Switzerland.

For the Apple TV platform, the company said it now has some 1 300 video channels and 6 000 apps, and unveiled an upgraded voice search capability through Siri.

Apple added the Sling TV service, which includes a low-cost bundle of live channels as an alternative to cable or satellite.


Tags apple iphone

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...