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AFCON 2013: Guinness drums up support for Eagles

22 January 2013, 11:36

Lagos - Guinness Nigeria Plc. has unveiled the world's largest jersey of Nigeria's Super Eagles at the Teslim Balogun Stadium, Lagos.

The jersey measuring 275.5 square meters was on its way to making the Guinness book of World record as the largest jersey in the world.

It was designed by the company as a marketing tool to mobilise support of Nigeria's soccer fans toward supporting the Super Eagles, currently participating the ongoing Africa Cup of Nations.

It was also to symbolise the Guinness’ commitment toward the Eagles’ winning the Nations Cup.

Gov. Babatunde Fashola of the Lagos State was represented at the event by Dr Abimbola Awonuga, the Permanent Secretary in the Ministry of Youth and Sports.

Austin Ufomba, Director Marketing and Strategic Innovation of Guinness Nigeria Plc, who explained the essence of the jersey’s creation, added that it was their way of relating with consumers of their products.

Ufomba said: ``we are involved in this event because we believe in the success of the Super Eagles team at the Nations cup.

"The essence of unveiling the largest jersey is to allow many Nigerians in the Lagos area to show their support by signing on the jersey and expressing their goodwill messages, which in turn will be relayed to the team.

In a remark, the governor’s representative, Awonuga described the project as a huge event, stressing that the state was proud of the leadership of Guinness Nigeria and what it was doing to promote football in the country.

"I am happy to be a part of signing my goodwill message to the Eagles and conveying the governor of Lagos State message of goodwill to the team.

"We hope the cup will come back to Nigeria after the last victory in 1994. Indeed, it has been a great historical event," she said.

Nigeria ex-internationals, Ifeanyi Udeze, Yisa Shofoluwe and Friday Ekpo in separate interviews applauded Guinness team for the wonderful initiative.

"I am delighted about this development, it is indeed great to behold,’’ Sofoluwe said.

"This is great for football in Nigeria; Guineas Nigeria has shown many corporate organisations how to go about doing things,’’ Udeze said.

"I am happy about being a part of the unveiling of the historic largest jersey, it is indeed a good gesture by Guinness Nigeria," Ekpo said.

The jersey will remain in the Teslim Balogun Stadium for five days for fans to come and sign their messages of goodwill to be later transmitted to the National team.


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