Abuja - Globacom, the country’s telecommunications giant, has named international soccer star, Emmanuel Emenike, as its new brand ambassador.
Speaking at an event to unveil the new ambassador, Globacom’s National Sales Coordinator, Segun Adeyemo said the company signed the Super Eagles striker in line with its commitment to promoting indigenous sports through the appointment of enterprising Nigerians.
He explained that the sign-up of the soccer star was not only meant to promote the growth of sports, but to encourage teeming youths to aspire to realise their dreams by looking up to a new crop of ambassadors as mentors.
It was also a way of rewarding and empowering exceptionally hardworking youngsters who are excelling in their fields of endeavor, he added.
“It is in line with this commitment to delivering value and rewarding excellence that we have signed up Nigerian international and outstanding member of our national team, the Super Eagles, Emmanuel Emenike to project the Globacom brand across the world. We in Globacom are very proud of what Emmanuel Emenike has achieved in his chosen field of endeavor. He is an embodiment of the Nigerian spirit of resilience, hard work, enterprise and firm grit to excel, irrespective of the enormity of the challenges encountered while climbing the ladder of life,” said Adeyemo.
Adeyemo explained that under the arrangement, the new ambassador would represent Glo and project the image of the brand across the continent of Africa and beyond.
“He will be a constant reminder to all youths across the continent that there is no short cut to success. He has become a pragmatic testimony to the famous postulation of Malcom X that the future belongs to those who prepare for it today. Emenike prepared very hard in the previous years and today belongs to him. Tomorrow will also belong to other Nigerian and African youths who prepare for it today,” he said.
Emenike said that he was excited to become part of the Glo ambassadorial team.
He said that the recognition would spur him to work harder as a member of the Super Eagles and inspire him to superlative performance in the 2014 World Cup in Brazil.
He is the latest to join a host of music, movie, comedy and sports icons in Nigeria and across the continent who are in the Glo ambassadorial fold.
– CAJ News