Cape Town - Spanish football club Barcelona have claimed a new record by
announcing they have become the first sports club to gain 50 million
fans on social networking platform, Facebook.
The reigning La
Liga champions opened their Facebook account in October 2009 and it is
one of seven different platforms on which the club have a presence
through their ‘2.0’ digital media strategy.
Barcelona said they
now have one of the 30 most popular Facebook pages in the world, with
their highest number of overseas fans, 4.7 million, coming from
Mexico (3.4 million), Brazil (2.5 million), the United
States (2.1 million) and Turkey (1.7 million) round out the club’s
top-five foreign fan bases on Facebook, with Barcelona adding an
additional 11 million fans in 2013 alone. The Catalan giant slast year
utilised their Facebook page to offer a live Q&A session with
midfielder Cesc Fabregas.
Dídac Lee, Barcelona’s director
responsible for new technologies, said: “Being the top sports club in
the world by reaching 50 million worldwide fans on Facebook is an honour
and at the same time a responsibility to our supporters. Barça is the
most loved club in the world and this is further proof of that.”
- FC Barcelona