Abuja - The Nigeria Football Federation has taken exception
to the penchant of some corporate organisations to try and appropriate glory not
due to them following excellent performances of Nigeria’s National Teams at international
Following the Super Eagles’ qualification for the 2014 FIFA
World Cup finals after a 2-0 dismissal of Ethiopia on Saturday, some corporate establishments have using the team's success to claim part of the glory.
NFF’s Marketing Consultant, Mike Itemuagbor, was livid after
soft drinks behemoth Coca-Cola put out an advertisement in the newspaper:
Congratulations Team Nigeria – You Qualified for the 2014 FIFA World Cup and
We’re Behind You. Go On. Win It For Naija.
“We are shocked at the penchant of some organisations to
sneak into the picture and try to claim they are among those who have been funding
the Super Eagles. The public should be aware that all the companies
masquerading as supporters of Super Eagles are only doing so for their own
merchantile interests. I will say Coca-Cola and Chivita are guilty in this
regard, he said in a press release made available to News24 Nigeria.
“This is unacceptable, because they know the right channel
to go if they want to be part of the team. The Nigeria Football Federation is receptive
to offers for sponsorship in several categories but some of the corporate
institutions only want to be part of the team when it is winning.
“The Government of Nigeria and the NFF’s partners and
sponsors should claim the glory for the string of successes that we have seen
in our football this year. For those who are outside the frame, using the name
of the Super Eagles for campaigns and identifying their brand with the team is
unprofessional and unacceptable”, Itemuagbor said.
On 7 February, the NFF was forced
to issue a similar statement after some companies who are not NFF partners or
sponsors jumped onto the wagon trying to give the impression they were part of
the Super Eagles’ performance that led to victory at the Africa Cup of Nations
in South Africa.
“The Nigeria Football Federation wishes to state without
ambiguity that only its partners and sponsors have the rights and privileges to
use the name of the Super Eagles for any campaigns, promotions or mentions.
“We will not hesitate to take legal action against any
company, institution or establishment that runs foul of this caution,” Itemuagbor