Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Sponsors key to FIFA reform

30 October 2013, 21:19

Lausanne - FIFA reformer Mark Pieth has said that sponsors should take a bigger interest in the way soccer's world governing body is run.

The Swiss government could also do more to prod Zurich-based FIFA to change its ways, Pieth added during a presentation to the "Play the Game" conference in Aarhus, Denmark, on Wednesday.

"It's bit of a sad story that the sponsors haven't come out more forcibly and I think we should encourage them to do so," Pieth said.

"My suggestion to the sponsors would be to take this governance reform very seriously."

However, Pieth said that recent events in Brazil, which is hosting the 2014 World Cup, may have forced sponsors to think differently.

The Confederations Cup, a dry run for next year's tournament, took place amid a wave of nationwide protests in Brazil where the cost of hosting the World Cup was among the causes of public anger.

"I think for the first time in Brazil, they have realised the buying (sponsoring) of such an event can also turn to a disadvantage....if you're name is associated on television with unrest all the time," said Pieth.

He said Switzerland could do more simply by ending tax-exempt status.

"The host state could require a certain minimum in governance (standards)," he said.

"You don't have to change a single or law or this status of these companies. If you cannot judge whether they're non profit, you cannot give them tax-exempt status."

"The consequence could be that they will flee the country, they will run away but tough luck. That is what the state needs to do."

"With FIFA, you have the difficulties that the world is facing vis-a-vis corruption and you have a patronage network of people who believe they are in a private environment," added Pieth.

"You don't have to go so far to realise this. If you go to southern Europe, you have fantastic football nations, one after the other. But they are not very enthusiastic about this reform process and would rather ditch it sooner than later."

However, he said the recent changes to FIFA's executive committee could eventually lead to reform.

"Between one quarter and one third of the executive committee has been changed," he said.

"Many of the new people are champions of this governance movement, they want to see change and that will bring about change."

Some of Pieth's suggested reforms have been implemented, including the establishment of an independent ethics committee as well as an audit and compliance committee.

However, FIFA has failed to implement other proposals including restricted mandates and age-limits for senior officials.

"There's a lot more happening that we might be seeing," said Pieth. "It takes time, it's a long-term project."

- Reuters

Tags fifa football

Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...