Manchester - FIFA needs an overhaul at the highest level including changes to the way its governing executive committee is elected to become a fairer reflection of today's global soccer landscape, FIFA vice-president Jeffrey Webb said on Tuesday.
Webb, 49, the president of the CONCACAF confederation which represents North and Central America and the Caribbean, told delegates at the Soccerex Global Convention that the world was changing and FIFA needed to reflect those changes after years of having its image tarnished by one scandal after another.
He also said he had no aspirations to challenge Sepp Blatter for the presidency of FIFA after the incumbent president said on Monday he would stand for a fifth term of office in next year's elections.
But he candidly stated: "FIFA has some huge challenges and the image and perception is definitely the No.1 challenge.
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"With all due respect, I don't think FIFA has done a great job communicating its message over the years and its image and public perception is affecting the game.
"Obviously, we don't see that when it comes to the revenue and the business side where Sepp Blatter and (secretary general) Jerome Valcke have done a great job, but from an ethics and moral standpoint we have got an awful lot of work to do to rebuild trust.
"We have to have trust and confidence. We have to go further with reforms, the landscape of global football has changed. FIFA was formed in 1904 -- that is far away from 2014. We should be bold enough and brave enough to reform the executive committee.
"I believe it should have proportional representation. Is it fair for Africa to have the same number of members as UEFA and that Africa has four or five members on the executive committee and Europe has eight or nine.
"I am a big fan of independent board members. We have made a huge step adding women, but why not someone from refereeing, from the economical partners, and of course the players."
Webb is the head of the FIFA Task Force charged with driving racism and discrimination out of the game but was pessimistic about the odds of that happening soon.
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