Abuja - West Bromwich Albion have sacked head coach Alan Irvine, the club announced on their website late on Monday.
The English Premier League club made the move following a run of seven losses in their past nine games, a series of results that has caused them to slide to 16th place, just above the relegation zone.
"Securing a sixth season in the Premier League is the over-riding target and sometimes unpleasant decisions have to be taken to serve that imperative," Albion technical director Terry Burton says on the club's website.
"Alan has impressed everyone with his manner, dedication and diligence but he knows that results have simply not been good enough."
Irvine was surprise choice when he was hired as West Brom manager in June this year after the 56-year-old Scot had spent the previous three seasons as youth team coach at Everton.
Bookmakers have installed former Tottenham Hotspur manager Tim Sherwood as favourite to succeed Irvine with ex-Stoke and Crystal Palace boss Tony Pulis close behind in the betting.