Lagos - Econet Media has signed a deal with the English
Premier League to show premier league matches for free to sub-Saharan Africa.
The Premier League announced that Econet Media, owned by
Strive Masiyiwa, a Zimbabwean tycoon, struck a deal valid for the 2016/17 and
“The Premier League is pleased to announce that Econet Media
has acquired the package of free-to-air broadcasting rights that it makes
available in sub-Saharan Africa,” Premier League said in a statement.
“The agreement is for the three seasons 2016/17 to 2018/19
and Econet, through its Kwese Sports platform, will make available one Saturday
afternoon Premier League match live on a free-to-air basis each weekend of the
“The matches, along with weekly preview and review shows,
will be available in 50 countries across the region.”
Speaking on Kwese and the Econet media deal, Masiyiwa, who
is also Zimbabwe’s richest man, according to The Cable, said: “Kwesé TV is our
new soon-to-be-launched satellite and broadcasting network, wholly owned by
Econet Media, a subsidiary of Econet Group.
Also read: Airtel faces $3b payout
“After the launch of Kwesé TV later this year, I’ll also use
this as a case study on how to set up a major business venture like this one.
“Timing is important in business. Notice that I didn’t shout
out, ‘hey guys, I’m bidding for the English Premier League.’ Do it first,
before you start talking about it!”
“We are very pleased that Econet Media has chosen to invest
in the package of free-to-air broadcasting rights that we have made available
in sub-Saharan Africa,” Richard Scudamore, Premier League Executive Chairman,
“Premier League clubs enjoy passionate support across
sub-Saharan Africa and these rights are important to ensuring that as many fans
as possible can follow and enjoy our competition.”
Kwese has already acquired rights to show matches in Spain’s
Copa del Rey, cricket, and rugby from other parts of the world.
Sub-Saharan Africa is one of the Premier League’s
fastest-growing audiences, with an estimated 276 million viewers tuning in each
the latest on national news, politics, sport, entertainment and more follow us
on Twitter and like our Facebook page.