Lagos - The Nigeria Football Federation has lauded the
broadcast rights agreements reached by the League Management Company (LMC) with
Sports Radio Brila FM and Megalectrics Limited, owners of Beat FM, Classic FM
and Naija FM radio stations.
While Sports Radio Brila 88.9 operates in Lagos, Abuja,
Onitsha and Kaduna, and is also a partner of the Nigeria Football Federation,
Megalectrics Limited is based in Lagos.
NFF President Amaju Pinnick said: “The new broadcast
agreements are laudable, and remain consistent with the vision of the NFF and
the LMC to take the Nigeria league to new heights. You would recall the recent
agreements the LMC reached with the Spanish La Liga and with IPRO Sport based
in the UK. These are excellent moves geared towards repositioning Nigeria’s
“I can assure all Nigerians that the NFF is very happy with
the League Management Company (LMC), and all that they have done and are doing,
and we support their every move just like all lovers of excellence do.”
The new broadcast agreements, which came into effect after
the LMC signed separate Memorandum of Understanding with the media houses, will
see the radio stations undertake live broadcast of NPFL matches and also
produce twice weekly preview and review shows featuring interviews, analyses
and public opinions on the players, the matches and the clubs.
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The LMC stated: “Studies indicate that radio remains the
most preferred medium of information in Nigeria and it is based on this that we
sought radio broadcast partners to take this league which is a strong unifying
platform for Nigerians to the people, most of who cannot afford alternative
sources of electricity power.
“We welcome interests from other radio broadcast stations
that have capacity to undertake live broadcasts of NPFL matches. The expansion
of the NPFL reach is part of our vision to grow the brand, offer greater and
extensive experiences of the matches through the media and also deliver value
to the fans and sponsors. With the recent agreements, the NPFL is poised to add
new target groups that includes the eclectic urban youth segment and those of
the inner cities.”
News24 report that the NFF gave provisional clearance to all
players of erstwhile NPFL club, Giwa FC of Jos to join other clubs.
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- News24 Nigeria