Lagos – Representatives of the 20 participating clubs in the
Nigeria Professional Football League (NPFL) at its Pre-AGM and consultative
meeting with the leadership of the League Management Company (LMC) endorsed
on-going negotiations with existing and potential sponsors following a report
of its commercial activities rendered by the LMC Chairman, Shehu Dikko.
At the meeting attended by all the 20 Clubs of the elite
division of the nation’s professional football league, Dikko announced that a
deal with Nigerian Breweries to name Star as an "Official Supporter of the
NPFL” under the beer category has reached
“At some point towards the end of the last season, and in
view of the successes recorded several corporate bodies expressed interest to
partner with the NPFL.
"The Nigeria Breweries PLC is one of such companies
that expressed interest in the league and following exchange of correspondences
and a meeting at their head office in Lagos, we have reached agreement on what
role they will play and the potential financial and promotional benefits to the
“We hope to in the days ahead finalize and perhaps present
Star as the first “Official Supporter” of the NPFL, a category of sponsorship
specially created by the LMC as part of its new marketing strategy to
accommodate and provide platforms for interested blue-chip corporate
organizations to partner the NPFL to support its developmental programs. The
objective is to increase its appeal to the fans through massive activation
programs that will capture the minds and hearts of Nigerians and indeed global
audience,” Dikko told the Club Chairmen and General Managers.
Also read: 2016 Nigeria Premier League Week 1 fixtures
The LMC Chairman reminded the clubs that one of the biggest
challenges of the domestic league is the influence of European leagues on
Nigerians and said strategic policies on marketing and management of the League
are being developed to curb this erosion of affinity that has affected
commercial returns to clubs and the league.
"Winning the hearts, minds and indeed pockets of
Nigerians is a top task for us at the LMC. We are therefore adopting creative
strategies and tactics to turn around the situation and get Nigerians to love
and support the NPFL, which will translate to more revenues for the league and
football industry generally".
Dikko also presented an outline report on the status of LMC
contract with Globacom and other sponsorship being worked out by the LMC and
the stages of negotiations as well as challenges but assured the meeting that
despite the economic challenges and other avoidable issues, the LMC would
continue to work to ensure most of the deals on the table are closed as soon as
Chairman of the Club Owners Association, Barrister Isaac
Danladi, who is also the chairman of Nasarawa Utd while responding on behalf of
his colleagues, commended the LMC for the detailed report and the efforts at
improving the fortunes of the clubs through expanded revenue drive for the
“I have the mandate of my members to commend the LMC for the
successful 2014/15 season and we are also very hopeful that you will build on
those successes in the coming season which has already begun with some of the
sponsorship deals you have been negotiating. On the Star sponsorship and
others, you have our support to go ahead and conclude the deal and maybe
present us a full report at the Annual General Meeting in Uyo to enable the
commencement of the deal before the new season.
The four newly promoted clubs, Ikorodu United, MFM, Niger
Tornadoes and Plateau United were formally admitted into the NPFL meeting for
the first time.For
the latest on national news, politics, sport, entertainment and more follow us
on Twitter and like our Facebook page.