Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Online audience for Olympics

25 July 2012, 11:31

 Cape Town - As the world prepares for the London 2012 Olympics, about one third of Europeans will watch the showcase event online, a survey has found.

According to Riverbed Technology, the company that commissioned the research, the Men's 100m sprint final is most likely to be watched online according to 51% of respondents, followed by the Men's 100m freestyle swimming event and Men's Football Final.

With costs for high-speed broadband decreasing in developed markets, more users are turning to online platforms for video content and about 3 500 people were surveyed in the research.

"Europeans are changing their viewing habits. And global sporting events like Olympic Games often create traffic spikes as people use their PCs, laptops or mobile devices to watch their favourite athletes, get real-time updates on events, and purchase event-related merchandise," said Apurva Davé, vice president of products, Stingray Business Unit at Riverbed.

The company warned that streaming websites such YouTube should be prepared for the demand.

News source

"Organisations must take extra measures to meet the demand spike created by the Olympics. If they do not, and their websites are not responsive at peak times, then they could see their viewers giving up and choosing to watch the Games through other means instead," said Davé.

A Pew Research Centre's Project for Excellence in Journalism study found in July that viewers are increasingly turning to YouTube as a source for news.

In particular, the study highlighted that citizens contributed significantly to news content.

Google-owned YouTube has been on a drive to create channels aligned to broadcasters and deliver premium content as it extends its reach and share of advertising revenue.

The Riverbed survey found that online viewers were unable to tolerate more than two minutes of streaming delays before moving to a different source.

The research was conducted in April 2012 and with respondents in the UK, France, Germany and the Netherlands.

- News24


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...