Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


IAAF battles to keep sponsors amid Adidas defection report

25 January 2016, 19:18

Monaco - The IAAF on Monday acknowledged a battle to convince sponsors that it is confronting doping and corruption scandals amidst reports it has already lost Adidas as a backer.

The BBC said that the German sportswear giant is to end its multi-million dollar backing of the governing body four years early because of the doping scandal that has hit track and field.

Contacted by AFP on Monday, an Adidas spokeswoman neither confirmed nor denied the BBC report but stressed that the company was "opposed to doping in any form.

"We are therefore in close contact with IAAF to learn more about the reform process," she added.

Also read: Lagos City Marathon begin with Expo

"The IAAF is in close contact with all its sponsors and partners as we embark on our reform process," commented an International Association of Athletics Federations spokesman.

The federation got one sign of backing from Dentsu, the Japanese media giant which has the marketing and licensing rights to IAAF events.

The IAAF and Dentsu Inc "are in close and regular contact on all commercial matters and as part of such communication Dentsu's Executive Officer Kiyoshi Nakamura has expressed that 'we have full confidence in the new leadership of the IAAF and the reform process being led by current IAAF president Sebastian Coe'," said an IAAF statement.

"'The IAAF world athletics series remains an important property within Dentsu's global sports business portfolio'," Nakamura was quoted as saying.

Coe went to Tokyo in December to meet Dentsu and key sponsors and Nakamura said his presentation was "extremely well received."

However the BBC said Adidas has told the IAAF it was withdrawing from its agreement after a World Anti Doping Agency (WADA) report published in November which detailed claims of "state sponsored doping" within Russia.

A second report released this month said "corruption was embedded" within the IAAF under former president Lamine Diack, now facing criminal charges in France.

That, the BBC said, led Adidas to terminate its agreement, with officials at the company telling the IAAF of its decision this week.

According to the BBC, Adidas believes the doping revelations constitute a breach of its agreement with the IAAF.

Adidas' 11-year sponsorship deal was signed in 2008 and was due to run until 2019.

At the time it was agreed, the deal was reported to be worth $33 million. But the BBC, citing anonymous sources, said the figure was worth about $8 million this year alone.

On those figures, the projected lost revenue for the IAAF over the next four years will be $30 million.

Adidas' move will add to the pressure on Coe, who succeeded Diack in August, having been one of his vice-presidents for seven years.

Senior management at Adidas have also voiced their concerns at the corruption surrounding FIFA, although the company remains a commercial partner of football's scandal-tainted governing body.



WRAP: English Premiership

23 October 2016, 11:05

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...