Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Clinton's presidential campaign airs its first TV ads

03 August 2015, 10:13

Washington - Hillary Rodham Clinton is spending $2m airing the first television ads of her presidential race in the early voting states of Iowa and New Hampshire.

The ads, which start on Tuesday and run state-wide, focus on Clinton's work on behalf of families and relationship with her late mother — central themes of her early campaign. The spots are part of an effort to reintroduce one of the country's biggest political celebrities as a progressive fighter who understands the struggles of average Americans.

"After law school she could have gone to a big firm but instead went to work for the Children's Defence Fund. In Arkansas, she fought for school reform to change lives forever. Then as first lady she helped get health care for eight million kids," says a narrator in one of the ads. "You probably know the rest."

A second ad focuses almost entirely on the life story of Clinton's late mother, Dorothy Rodham, who overcame a bleak childhood marked by abandonment, neglect and poverty.

The new spots come amid fresh speculation that Vice President Joe Biden may challenge Clinton for the party's nomination. While she remains the front-runner in the race, she's faced signs of weakness in recent weeks, including declines in her favourability ratings and views of her trustworthiness. In recent weeks, Vermont Senator Bernie Sanders has attracted large crowds with his liberal economic message - evidence his team says - of a hunger in the party for an alternative to Clinton.

Also read: Clinton to testify before Benghazi panel

So far, he's resisted attacking Clinton, focusing instead on contrasting his more liberal views with hers on issues like Wall Street regulations and the Keystone pipeline.

Clinton aides, meanwhile, have been trying to lower expectations for her primary performance by arguing that both Iowa, where the state's caucuses bring out the most passionate party voters, and New Hampshire, next door to Sanders home state of Vermont, favour their competition.

The emphasis on family issues is a change in course from Clinton's failed White House bid in 2008, when her campaign focused on her experience and toughness. Though Clinton has spent decades on the American political stage, her team insists that voters don't really know much about her background. They've focused on reintroducing the former Secretary of State, presidential candidate, and New York senator as a grandmother-in-chief, highlighting her family relationships and embracing her role in history as the first potential female president.

A number of Republican candidates have already begun airing ads, attempting to distinguish themselves in a crowded primary field. Florida Senator Marco Rubio's campaign has invested more than $12m in ads that start airing at the end of the year in Iowa, New Hampshire and other states. Ohio Governor John Kasich has spent $1m and New Jersey Governor Chris Christie's presidential campaign nearly $500 000 on spots in the early-voting state of New Hampshire.

- AP


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...