Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


KFC sues Chinese companies for online rumors about its food

01 June 2015, 17:06

Beijing - Restaurant operator KFC said Monday it filed a lawsuit against three companies in China whose social media accounts spread false claims about its food, including that its chickens have eight legs.

The case filed by China's biggest restaurant operator comes as the government intensifies a campaign to clean up rumors on social media. Internet marketers have been convicted of trying to manipulate online sentiment on behalf of clients by posting false information about competitors or deleting critical posts.

Also read: South Korea president scolds health officials over Mers scare

In an announcement posted on its Chinese website, KFC said one of the best-known fake rumors was that chickens used by the company are genetically modified and have six wings and eight legs.

KFC is demanding 1.5 million yuan ($242,000) and an apology from each of three companies that operated accounts on the popular mobile phone app WeChat. It is also seeking an immediate stop to their infringements. Shanghai Xuhui District People's Court has accepted the case, according to a press officer who would only give her surname, Wu.

KFC's China CEO Qu Cuirong said in a statement that it was hard for companies to protect their brands against rumors because of the difficulties in collecting evidence. "But the stepped-up efforts by the government in recent years to purify the online environment, as well as some judicial interpretations, have offered us confidence and weapons," she said.

The companies being sued were named as Shanxi Weilukuang Technology Company Ltd., Taiyuan Zero Point Technology Company and Yingchenanzhi Success and Culture Communication Ltd. in Shenzhen city. Calls to numbers listed for the companies either rang unanswered or were not valid.

Authorities launched a renewed campaign two years ago to clean up what they called online rumors, negativity and unruliness. Critics say the campaign was largely aimed at suppressing criticism of the ruling Communist Party. Commentaries in state media have argued that a cleanup was needed.

KFC has more than 4,600 restaurants in China.

- AP


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...