Cape Town – Nando's has reportedly disowned an advert currently circulating on social media platforms – which shows a meme of Zimbabwean President Robert Mugabe's recent fall in Harare.
The meme reads: "Falling for our chicken is risky business." The line is followed by a suggestive meme of Mugabe's fall, then the line: "If you know what we mean", after which comes the "Nando's flame grilled chicken" legendary undersigning.
According to News Day, Nando's, which has branches in more than 30 countries, distanced itself from the advert and in a statement appealed to its fans and customers not to share the advertisement in the "mistaken belief that it is a creation or product of Nando's".
"This constitutes an abuse of our brand and trademarks and we distance ourselves from this material. Nando's Zimbabwe would like to assure the people of Zimbabwe that this advertisement was neither created nor sanctioned by Nando's," the fast-food outlet was quoted as saying.
The advert circulated on WhatsApp and Facebook.
Mugabe, 90, recently fell down a staircase as he walked off a podium after addressing supporters at Harare International Airport following his return from an African Union summit in Addis Ababa, Ethiopia
Watch the video of Mugabe's fall below.
Various photos of his fall found their way into the public domain, despite efforts by state security agents to force photojournalists to delete the pictures.
Never to miss a chance for a bit of humour, internet users turned his tumble into a series of memes, which caricatured him on the dance floor, on the back of a horse, water surfing and many others.
In 2011, Nando's caused a stir when it released an advertisement depicting a lone dictator deserted through the angel of death following the departure of among others Muammar Gaddafi, Sadam Hussein, Iddi Amin and PW Botha.
Watch the video below.
The company was forced to pull the advert down after protests from the Zimbabwean government and threats to shut down Nando's Zimbabwe franchises.