New York - The United Nations Children's Fund called for the protection of children against violence in a campaign launched on Wednesday that aims to harness global outrage over recent atrocities against minors.
Unicef noted that the initiative builds on recent highly publicised examples of often unseen violence against children:
- The massacre of 20 young children at a school in Newtown, Connecticut;
- The shooting of 14-year-old Malala Yousafzai in Pakistan;
- The gang rapes of girls in India and South Africa.
The campaign aims to bring awareness to crimes such as bullying, sexual violence and physical abuse through public service announcements and by partnering with grassroots organisations worldwide.
"In every country, in every culture, there is violence against children," said Anthony Lake, executive director of the organization.
"Whenever and wherever children are harmed, our outrage and anger must be seen and heard. We must make the invisible visible."
According to the World Health Organisation, 150 million girls and 73 million boys have experienced sexual violence before the age of 18.
However, the campaign points out that the scope of violence is probably much wider due to underreporting.